![]() ![]() They simply say what the organisation does for its visitors in clear, simple language. You’ll notice that none of the above is ‘clever’. The sales improvement experts – bridging the gap between where your sales are today and where they could be tomorrow.Simplify it with Evernote, the app to manage it all. Dropbox works the way you do – get to all your files from anywhere, on any device, and share them with anyone.Get an intelligent, fully-managed investment portfolio ( ).The most powerful analytics tool to understand customer behaviour and drive growth ( ).Those 5 to 25 words should assure visitors they’ve arrived at the right place, confirm what the organisation can do for them and imply that life only gets better from here on in.Įxamples of good home page headlines/intro copy include: Those first 5 to 25 words stand between an organisation achieving a low click through rate, low task completion rate and high bounce rate, and its achieving a high click through rate, high task completion rate and low bounce rate. The most important words you’ll ever write are the first words a visitor sees when they arrive on the home page. So how’s it done? Do not write ‘welcome to our website’ In summary, modern websites have to do more than just inform they have to make users’ lives easier and more fulfilled. Have a platform from which we can share our views and opinions.Get answers to questions quickly and efficiently.Read content tailored to our needs and interests.Nowadays, we expect websites to be both informative and functional.Īs well as simply reading about an organisation, we want to: They told you a lot about an organisation and, because developers charged per page, there was a tendency to pack in as much information as possible. There was a time when websites were little more than online brochures. How websites have changed in recent years Do not write ‘welcome to our website’ Use words your visitors use Make it easy to find stuff Think multiple devices Give stuff away for free Provide proof Encourage them to do something and/or go somewhere About the Author: They might even share the content with others. If, on the other hand, it looks energetic, modern, spacious and easy to navigate, they’ll stay, find what they’re looking for, possibly buy what’s on sale and leave with a good opinion of the organisation. If it looks tired, outdated, cramped and confused, people aren’t going to hang around for long. Think of the home page as the shop window, the office reception, the front door. BY LORRAINE FORREST-TURNER For most people, the home page is the first thing they see on a website and first impressions do indeed count. ![]() So why do so many get it horribly wrong? Here are vital ways to write effective, SEO-rich copy. The home page is the most important page of any website. ![]()
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